ADVERTISEMENT DESIGN

sketches

illustration 1

illustration 2

Project: An advertising design class assignment to create an advertisement. For the project, I chose my own brand, and wanted to create a poster playing off the saying "don't judge a book by its cover." However, instead of discouraging this practice, my design encourages viewers to engage with my book covers and hold them to a high visual standard.

 

Software: Procreate App and Adobe Photoshop

 

Process: Develop Concept > Thumbnail Sketches > Illustration > Text and Logo

Megan McCullough